Information Links
International Sign Association
707 North Saint Asaph Street
Alexandria, VA 22314-1911
Phone: (703) 836-4012
Fax: (703) 836-8353
Web Site: www.signs.org
For more information on ISA please click here.
For information on ISA's publications and resources please click here.
www.canadaone.com
Resources and tools for Small Businesses
With 900+ how-to small business articles, a free Canadian business directory with 11,000+ listings, along with current news, free tools and online discussion forums CanadaOne is the "just-in-time" information source for small business Canada.
For detailed information click here.
Sign Industry Resources
Detailed information on the following topics can be found on SBA's Web site in the signage section:
- Why Use Signage
- Frequently Asked Questions
- Types of Signage
- Legal Considerations
- Understanding the Value of Signage
- Glossary/Resources
- Obtaining your Signage
- Sign Gallery
For information from the United States Small Business Administration regarding "Signage for your Business" please click here.
What's Your Signage? How Signs can help your Small Business
Detailed information on the following topics can be found on the New York State Small Business Development Center Web site:
- Why is Signage Important?
- What makes an Effective Sign
- Types of Signs
For detailed information click here.
Signs and your Business
Have you considered the impact that your sign has on your business? The web site linked below discusses signs, what they can do for your business, and how they can be used to your advantage. A checklist for ordering a business sign is also provided.
Signs are one of the most efficient and effective means of communication. Signs help people find you, they reach people who are passing by your establishment, they present an image of your business. In short, signs tell people who you are and what you are selling.
Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence.
Checklist for Ordering a Business Sign
Before you select a sign for your business there are several things you need to consider. A competent sign company in your area can help you with the answers to some of these questions if you are unsure how to obtain them.
- Who are your customers?
- How do you get information on potential customers?
- How are you going to communicate with the customers?
- What are you trying to say?
- What image are you trying to portray?
- How much should your sign cost?
- Signs communicate in a shared environment
For detailed information click here.
Canadian Sign Industry Statistics
For information from Industry Canada please click here.
North American Industry Classification (NAICS) 2002 - Classification for Signage "33995"
Wood signs and signboards, non-electric, manufacturing
Advertizing signs and displays, manufacturing
Plastic letters and numerals, manufacturing
Metal letters for signs, manufacturing
Electric and neon signs, manufacturing
Electronic scoreboards, manufacturing
United States Sign Industry Statistics
For information from Dun & Bradstreet please click here.
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Select Industry Reports (Upper Right side of web page)
Select (20-39) Manufacturing
Select (39) Miscellaneous
Select (3993) Signs & Advertising
Select the Industry Report you need information on
Sign Industry Occupational Profiles & Essential Skills
- For Sign Preproduction Technician please click here.
- For Sign Service/Installation Technician please click here.
- For Signmaker please click here.
"Imagemakers" - Human Resource Challenges facing the Canadian Sign Industry
In 1995 a study conducted by Price Waterhouse on behalf of the Sign Association and HRDC was published. The primary objective of the study was to assess the industry, its workforce and its human resource practices and identify courses of action to address the human resource development needs of the industry. To download this report as a PDF file please click here. (161 pages, 18.4 MB)
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