Please note SAC-ACE Class 1 Members pay the ISA Member rate. (All prices in U.S. Dollars)

Signs: The Speech of the Street (DVD)
Published December 12, 2003
Item Number LEG-11
$3.00 members, $6.00 non-members

Effective signage is a critical component of your retail business' success. To provide in-depth information about signage and your business, the Signage Foundation has created a DVD to assist you with training your employees and educating your customers about the value of signage. Please call (703) 836-4012 for information on bulk rates.

The Signage Sourcebook
Published December 12, 2003
Item Number LEG-01
$27.00 members, $39.95 non-members

This publication serves as a comprehensive problem solving tool, aiding sign designers in meeting the needs of their clients, guiding cities in their efforts to improve the quality of life for their local population, and aiding businesses working to protect their right to speak to their customers.

The handbook is divided into four distinct sections, together adding up to a comprehensive treatment of signage: The Science of Signage: Detailed size, height, placement, and illumination standards necessary to ensure visibility, readability, and conspicuity in exterior, street-oriented signage. Changing Legal Standards: Sign users’ rights and how they can be protected; lawful municipal regulation of signage; common regulatory problems and solutions. Valuation and Evaluation of Signage: Regulatory and appraisal factors that affect the value of commercial signs; how the expertise of appraisers can help move beyond “rational relationship” methodology and into research-based police power land use regulations. Public Policy Considerations: Ethical responsibilities involved in writing sign codes; coordinating local and federal law in the regulatory and variance process; social and economic outcomes of regulations. Please call (703) 836-4012 for information on bulk rates.

The Value of Signs: A Guide for Property Appraisers, Brokers, Legal Professionals, Sign Users and Municipal Planners
Published November 11, 2001
Item Number LEG-02
$33.30 members, $49.95 non-members

This book investigates the value of signs in a consumer-based economy. It is a first attempt to provide extensive background information about signage in the context of valuation issues and techniques. It also explores the legal decisions on government sign regulations, and explains how overly restrictive regulations unwittingly restrict the economic potential of commercial signage to all community stakeholders. Finally, it guides the reader through principals of appraisal for both on-premise and outdoor signage. Please call (703) 836-4012 for information on bulk rates.

Unmasking the Myths about Signs: Learning to Use Signage as a Planning Tool for Intelligent Community Development
Published November 11, 2001
Item Number LEG-03
$19.97 members, $29.95 non-members

This publication examines seven prevalent myths about signage proclaimed as fact by the planning educational community. Through the use of facts and legal precedent, these myths are carefully dismantled and replaced with facts, revealing the economic value signs have in a consumer-based economy. Please call (703) 836-4012 for information on bulk rates.

Sign Leasing and Maintenance Pricing
Published July 7, 2003
Item Number MGMT-16
$20.00 members, $25.00 non-members

How to price and sell sign maintenance. Advantages and disadvantages of sign leasing. How to price, finance and sell sign leasing.

Engineering Sign Structures: An Introduction to Analysis and Design
Published July 7, 1998
Item Number SS-11
$65.00 members, $75.00 non-members

Top Seller!
By Benjamin Jones, PE. For years there has been a critical demand within the sign industry for a book on the structural engineering of signs. This comprehensive text more than meets that demand-it exceeds it. Sign companies, structural engineers and public agencies charged with regulating building construction will all benefit from the detailed contents.

Engineering perspective, analysis, practices, history; Load calculations for signs exposed to all types of environmental conditions; Freestanding sign structures, load effects, resultants, and columns; Connections, structural bolts and welds, column splices, base plates and anchor bolts; Footings for sign columns, soils, structural concrete, pier and spread footings; Internal sign cabinet frames, cantilever arms and torsion beams; Building signs, wall sign anchorage, wooden post signs; and Computer-aided engineering, spreadsheets, and finite element analysis.

It also includes the fundamental mathematics for readers not already familiar with engineering calculations. The author, a 15-year chief structural engineer for Young Electric Sign Co., presents more than 220 figures and 70 tables in his clear, detailed explanation.

For a complete listing of all of ISA's publications, please click here.