Industry News
Roland-Powered Richard Childress Racing (RCR) Budweiser Bow Tie Wrap To Race at Phoenix International Raceway This Weekend
For Immediate Release Monday Nov 14, 2011
Watch RCR Graphics Center Pros “Speed-Wrap” the NASCAR Team’s No. 29 Chevrolet in 60 Seconds in a Time-Lapsed Video
Welcome, N.C., Nov. 11, 2011 –Roland wide-format inkjet printers and printer/cutters have created a whole new look for Richard Childress Racing’s No. 29 Chevrolet, to race this weekend when the Chase for the Sprint Cup continues at the newly repaved Phoenix International Raceway.
Selected to wrap all RCRrace cars and trucks, Roland inkjet printers and printer/cutters work around the clock to deliver the team’s championship look. “Having Roland inkjet printers on site allows our graphics team to keep up with the fast-paced world of NASCAR racing,” said Nick Woodward, graphics manager for the RCR Graphics Center. “Our vehicle wraps change several times throughout the season. In fact, sponsorships can change from race to race. Having the speed to turn graphics around quickly is a key to our success.”
RCR fans can catch all the action this Sunday, November 13th at 3:00 p.m. EST, when the No. 29 Chevrolet, driven by Kevin Harvick, will sport the new graphics. Patterned after sponsor Budweiser’s new “Bow Tie” can design, the wrap features a dynamic red color scheme produced on the team’s SOLJET PRO III XC-540MT54-inch printer/cutter. RCR’s Graphics Center features Roland’s most advanced devices for vehicle graphics, including the CAMM-1 Pro Series GX-640 vinyl cutter, SOLJET PRO III XJ Seriesinkjet printer and a VersaCAMM VS wide-format printerfeaturing Roland’s award-winning Metallic Silver Eco-SOL MAX ink.
Live coverage of the event will be televised on ESPN. To watch the pros at RCR “speed-wrap” the No. 29 car in a 60-second time-lapsed video, as well as view a video-recorded interview with RCR’s Nick Woodward, visit www.rolanddga.com/rcr.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 190 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Development Chevrolet). Tim George Jr. (No 31 RCR Development Chevrolet) and Ty Dillon (No. 41 Chevrolet) competed in the 2011 ARCA Racing Series presented by Menards with Dillon winning the championship in his rookie season.
About Roland DGA Corp.
Headquartered in Irvine, Calif., Roland DGA Corp. serves as the U.S.-based marketing, distribution and sales arm of Roland DG Corp. in Hamamatsu, Japan. Celebrating 30 years of innovation, Roland provides business-critical solutions everyday to professionals across the sign, grand-format, sublimation, UV inkjet, digital graphics, vehicle graphics, fine art, dental, photography, packaging, label, engraving and 3D modeling industries. Roland DGA is ISO 9001:2008 certified, and Roland DG is ISO 9001:2000 and 14001:2004 certified.
For more information on Roland products, please call (800) 542-2307 or visit the Roland website at www.rolanddga.com.
For more information, contact:
Laurie Weller
(949) 727-2100 ext. 1287
